Lady Gaga and the scent of ‘Fame’
And the battle of celebrity perfumes continues as today's one of the biggest pop stars, Lady Gaga, is about to release her own brand of perfume named 'Fame'. Originally named as 'Monster', the perfume sets the record of being the first black perfume, made by Haus Laboratories in Paris. 'Fame' is scheduled to be released this September.
Word from the press release:
Lady Gaga Fame is the first ever black eau de parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology; exclusively launched with Lady Gaga Fame …The innovations in Lady Gaga Fame go beyond the black-to-clear fluid: The olfactory structure itself is also very rare for the fragrance industry. Traditionally, perfumes have a pyramidal structure — a hierarchy of sorts with top, middle and base notes.
This fragrance, on the other hand, has a unique structure called the "push-pull" technology, where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy. All of the notes were created to work together harmoniously thanks to the complimentary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on skin.
The scent is built around three main accords: dark, sensual, and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a sensual accord of opulence, a fusion of dripping honey, saffron, and apricot nectar. And lastly, the light accord whispers magnificence. The rich floral layer of crushed tiger orchid & jasmine sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna leveling out the whole fragrance and giving Lady Gaga Fame its signature as a scent.
Despite with the current competition of celebrity perfumes such as Justin Bieber "Someday", Selena Gomez, Britney Spears' Radiance, and other celebrity-named perfumes, would 'Lady Gaga Fame' be able to keep up with the race?